Hi, I’m Sudha Broslawsky.
I’m a design executive and product strategist who helps organizations turn design into a strategic business advantage. I build and scale high-impact design organizations, align design with company strategy, and drive customer-centered innovation in complex, high-stakes environments.
I currently work as a Fractional Design Executive, partnering with startups and mid-sized companies that need senior design leadership to accelerate teams, sharpen product direction, and embed design as a durable driver of business outcomes.
Most recently, I served as VP of Design & Research at NinjaTrader, a futures trading fintech, where I built and led a high-performing design and research team and evolved design into a strategic partner to product and executive leadership. I modernized a complex, regulated trading platform, strengthened design operations, and embedded human-centered decision-making into product planning and execution.
Previously, I was VP of Design and Research at Achieve, where I built the design organization from the ground up and operated horizontally across three business units and a portfolio of 25+ products. I led a company-wide shift to a design-led operating model, including a large-scale rebrand and digital transformation that reshaped the end-to-end customer experience.
Earlier in my career, I held leadership and senior roles at Google, Yahoo, Tile, and Facebook, working across enterprise platforms, consumer products, and large-scale ecosystems. Across these roles, I’ve consistently used design to influence strategy, navigate complexity, and deliver meaningful customer and business outcomes.
I believe strongly in the human side of design, not only in what we build, but in how teams work and decisions are made. My leadership style emphasizes clarity, inclusion, and accountability, grounded in my CARE values: Compassion, Alignment, Respect, and Execution.
My experience spans enterprise and platform ecosystems, fintech and regulated financial products, consumer technology, and highly complex, data- and workflow-intensive systems.
For CEOs and boards, I bring steady, experienced leadership that connects vision to execution. I partner closely with executive teams to clarify priorities, reduce friction, and ensure design investments translate into measurable business impact, whether in a full-time or fractional role.
My Leadership Values: CARE
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Lead with compassion to foster a culture of empathy, focusing on individual growth within diverse teams. Prioritize equitable opportunities and diversity in thought, gender, race, and age. Ensure timely feedback and fair recognition for all team members, driving collective success.
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Achieve alignment, not consensus, by involving cross-functional partners early and frequently. Align on processes, deliverables, and success metrics, and co-create a shared vision to execute together. This collaborative approach ensures all team members are united in purpose and clear on expectations.
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Build a culture of respect within the design team and across functions, fostering inclusion by creating opportunities for everyone. Empower team members to voice their opinions and make decisions, developing trust to eliminate fear and enhance collaboration.
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Embrace a 'We' mindset in designing for all and executing together. Invest in research to align the team on improving lives. Continuously craft and iterate user experiences that delight. Deliver tangible value to users and the business, ensuring solutions address real-world problems.
Passion projects
I'm a big believer in balancing work with passion projects, and I walk the talk through gardening, painting, and cooking. These aren't just hobbies for me but are a way to stay creative and grounded. I often encourage others to find that sweet spot between professional demands and personal joy to stay energized and inspired.
One of my paintings depicts the vibrant rural women of Telangana, India. The famous artist, Thota Vikuntam, inspired this work.
An outcome of my cooking challenges called “Kitchen Sprints” (The Rockfish and Manzano pepper challenge).
Produce from my garden (2023). I’m passionate about gardening, and this particular year I had 8 different pepper varieties in my garden.
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